Our Story
Why I created Feel Fabulous — and why it had to exist.
“I didn’t create Feel Fabulous to chase youth. I created it because my skin — and I — deserved better.”
Where it All Began
When I turned 40, my skin changed. It became drier. More reactive. Nothing I used before worked anymore.
I went looking for skincare that understood this new phase.
But all I found were 10-step routines, products made for 20-year-olds, and anti-aging hype that felt more like pressure than support.
Most of it came from labs and boardrooms. Not from women like me.
That’s when I realised — I wasn’t the problem. The industry was.
So I created something better.