Vital Glow Serum

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Regular price £29.95GBP
Regular price £36.95GBP Sale price £29.95GBP
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366 Day Money Back Guarantee. No complicated process, no interrogation.
  • Skin feels comfortable and settled all day. No more reaching for extra moisturiser by mid afternoon
  • Dark spots and uneven tone gradually brighten. Fine lines look softer, makeup glides instead of clinging
  • Sinks in within 30 seconds. No greasy or tacky layer, sits perfectly under SPF and foundation
  • 12+ active ingredients in one formula. Hyaluronic acid, stable vitamin C, gentle resurfacing acids, vitamin A. Nothing there by accident
  • Designed specifically for women whose skin has changed. Not an afterthought, the starting point
Designed for Midlife Skin
366-Day Guarantee
Lightweight Formula
Built for women the beauty industry overlooks. Every product, every formula, starts here.
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For the skin you have now.

Why Buy 4 Different Products When Feel Fabulous™ Can Do It All

Most skincare was built for younger skin — then relabelled and sold to you five products at a time. Your Vitamin C serum, your eye cream, your neck cream, your dark spot treatment. Each one a separate promise. Each one another thing that did not quite fix it.

If a bathroom shelf full of things that half-work has not fixed your skin, the answer was never going to be another product from the same shelf.

One bottle replaces all of the following:

  • Your wrinkle creamfine lines look softer
  • Your eye creameyes look less crepey
  • Your neck creamone pump covers face and neck
  • Your Vitamin C serum stable form that will
    not oxidise in the bottle.
  • Your dark spot &
    brightening serum
    tone evens, skin looks brighter

…and most of the half-used jars gathering
dust beside them.

One Pump Is The Whole Routine

Use it in the Morning

Keeps skin comfortable and hydrated all morning. Absorbs in seconds, nothing to wait for.

Use it at Night

Works while you sleep. Tone and texture improve gradually, morning by morning.

Use it All Over

Neck, chest, hands wherever skin needs it. One pump covers more than your face.

Woman applying Vital Glow Serum One pump · absorbs in seconds

Visible Improvements. One Serum. No 10-Step Routine.

Vital Glow Serum dispensed onto the back of a hand

There is no overnight change here, and we would not insult you by promising one.

What most women notice first is comfort. The tight, dry feeling that builds through the morning starts to ease within the first few days. By week two, skin feels consistently different. More settled, more itself.

The visible changes take longer. Most women see their skin tone start to even out around week four to six. Fine lines look softer. The dullness that crept in over the years quietly starts to lift.

By week six, most women stop wondering if it's working.

Real Women. Real Results.

Trusted by Fabulous 50+ Women

Michelle T review

★★★★★

Michelle T.

Sarah A review

★★★★★

Sarah A.

Karen H review

★★★★★

Karen H.

One Bottle. Or A Shelf Full Of Half-Used Jars.

The whole morning becomes one pump. No layering, no waiting between steps, no deciding what goes on in which order. You cleanse, smooth on one serum, and get on with your day.

Add up what it replaces: a wrinkle cream, an eye cream, a neck cream, a dark spot and brightening serum. On the average UK bathroom shelf, that is somewhere between £80 and £120. And that is before any of them disappoint you.

Vital Glow does those four jobs in one pump. The maths was never the hard part. Finding the one bottle that actually does it was.

Use it on its own, or alongside whatever you already trust.

You have spent enough on skincare that let you down. This is allowed to be simple.

The shelf of products Vital Glow replaces, next to one bottle
Vital Glow Serum
Vital Glow Serum
🧴
High street moisturiser
💧
Premium serum brand
🫙
Ten step routine
Evens skin tone
Dark spots look faded
Crepey skin looks smoother
Stable Vitamin C, resists oxidation
Replaces 4 products
Designed for midlife skin
366 day full refund
366 Day Guarantee

Unconditional Money Back Guarantee

Our 366 Day Guarantee — Longer Than A Year

Use it every morning for as long as you like. If your skin is not more comfortable, more even, more itself, email us any time within 366 days for a full refund. You do not need to return the bottle, even if it is empty.

CHOOSE YOUR PACKAGE >>

Comfort. Brighten. Renew. Three Jobs. One Pump.

Vital Glow key ingredients

Most serums do one job and ask you to buy five friends for it. Vital Glow was built around three — comfort, brighten, renew — in one formula that earns its place on its own.

Comfort. Sodium Hyaluronate draws moisture into the skin surface, which is why the tight, uncomfortable feeling stops by lunchtime rather than building through the day.

Brighten. Stable Vitamin C, the form that stays active in the bottle, so it is still working on dark spots and uneven tone six weeks in, not just day one.

Renew. A gentle multi acid blend smooths away dulled surface cells so skin looks fresher. Fine lines look softer, light reflects evenly again, and makeup glides instead of clinging.

And because the formula contains gentle resurfacing acids, wear SPF in the morning. We would rather tell you that plainly than pretend it does not matter.

Sodium Hyaluronate Comfort · Holds moisture at the surface
C Stable Vitamin C Brighten · Evens tone, will not oxidise
Multi Acid Blend Renew · Smooths surface texture
Vital Glow Serum bottle

Gentle Enough For Skin That Has Had Enough

Made without parabens or artificial fragrance, and gentle enough for dry and sensitive skin. The acids brighten and smooth without the sting that older skin cannot afford.

Cruelty Free
Cruelty Free
Made in UK
Made in U.K
Paraben Free
Paraben Free
Fragrance Free
Fragrance Free
For All Skin Types
For All Skin Types

Real Women. Real Skin.

Vital Glow Reviews
4.9 ★★★★★
Rated 4.9/5.0
Claire W. 🇬🇧 Bristol, United Kingdom
★★★★★
Finally something that actually works

I have been using this for about three weeks and the difference in how my skin feels by lunchtime is noticeable. It used to feel tight and dry by mid-morning no matter what I put on. That has stopped. My skin looks a bit brighter too. Very happy with it.

Sandra V. 🇬🇧 Edinburgh, United Kingdom
★★★★★
Simplified my whole routine

I used to use five or six products every morning and my skin still did not look right. I have been using just this for three weeks and my routine takes two minutes. The dark spot on my cheekbone has faded noticeably. I wished I had found it sooner.

Lynne T. 🇬🇧 Leeds, United Kingdom
★★★★★
Sceptical but converted

I almost did not order because I have spent so much on things that promised everything and delivered nothing. The 1 year guarantee made me try it. Six weeks in and the fine lines around my eyes look softer. My daughter noticed before I said anything. That was enough for me.

Margaret H. 🇬🇧 Birmingham, United Kingdom
★★★★★
Quiet results — exactly what they said

No dramatic transformation but that is not what they promised. After about five weeks my skin tone is more even, the crepey texture on my cheeks is smoother, and my foundation goes on better. It does what it says, which is more than I can say for most things I have tried.

Vital Glow banner
Vital Glow Serum bottle

The way we see it, you have two options.

Option one Carry on as you are. Keep the bathroom cabinet full of things that half-work. Keep reaching for extra moisturiser by lunchtime. Keep spending thirty, fifty, a hundred pounds at a time, hoping the next one is finally the one.

There is nothing wrong with that. But if four hundred pounds of skincare has not fixed the tightness or the tone by now, a seventh product from the same shelf probably will not either.

Option two Or you can try Vital Glow Serum risk free.

Join the women who stopped searching once they found this one. One pump in the morning. Comfortable, foundation-ready skin all day. And the quiet you-look-well compliment from someone who cannot quite say why.

Choose your package above.

It is not a coincidence you have made it this far. It means you are ready to try something that was built for the skin you have now.

And it is all backed by 366 days, longer than a year to decide. If it is not right, one email is the whole process.

Here for the long run,

— The Feel Fabulous London team

Common Questions

What is Vital Glow Serum?
It is a single morning serum that does the work of four products — your wrinkle cream, your eye cream, your neck cream, and your dark spot and brightening serum. One pump after cleansing keeps skin comfortable and foundation-ready all day, gradually evens skin tone, and eases that tight, crepey feeling. It is made for the skin you have now, after 40. Not a range. Not a subscription.
Do I still need my moisturiser?
If you love your moisturiser, keep it. Vital Glow is not here to replace it. Use the serum first, let it sink in for 30 seconds, then apply whatever moisturiser you already trust on top. Many women find their skin needs less on top than it used to. Let your skin decide.
Is this a subscription?
No. Every order is a one-time purchase. Nothing renews, nothing recurs, and your card details are never stored for repeat billing. If you want more, you come back and choose to.
How do I use it?
Each morning, after cleansing and before your foundation, smooth one pump over your face and neck. It absorbs in seconds with no waiting between steps. You can use it again in the evening if you prefer, though most women find once a day, every day, is all the skin needs. Consistency matters more than quantity.
What makes it different?
Two things. First, it replaces a shelf of products with one bottle, so there is no layering and no guessing. Second, the Vitamin C is stable Sodium Ascorbyl Phosphate, which does not oxidise or turn orange in the bottle the way ordinary Vitamin C serums do. It is formulated for skin that has actually changed, not the younger skin most products are designed and photographed for.
How much should I use?
One pump is enough for the whole face and neck. A little goes a long way, so resist the urge to use more. If your skin feels it needs extra in the colder months, a second pump on the driest areas is fine.
What is the full ingredient list?
Free from parabens and artificial fragrance, and never tested on animals. The key actives are Sodium Hyaluronate, stable Vitamin C (Sodium Ascorbyl Phosphate), and a multi acid blend of lactic, glycolic, malic and tartaric acids, supported by Retinyl Palmitate (Vitamin A), Dunaliella Salina microalgae antioxidant, and botanical extracts of bilberry, grape leaf, apple fruit and aloe.
What age is it appropriate for?
It is made for skin after 40, and especially for women over 50 whose skin has genuinely changed. That said, there is nothing in it that younger skin cannot use. If your skin feels tight by midday or your tone has started to look uneven, it is for you.
How long does a bottle last?
Used once each morning, a 30ml bottle typically lasts around six to eight weeks. Using it morning and evening, expect closer to a month. One pump is all it takes.
Is it tested on animals?
No. Vital Glow Serum is cruelty free and never tested on animals, at any stage. We would not ask you to put anything on your skin that we were not willing to stand behind completely.
Will it irritate sensitive skin?
It is formulated to be gentle. The acids brighten and smooth without the sting, and there is no artificial fragrance, which is the usual culprit behind irritation. If your skin is very reactive, patch test first and introduce it gradually.
How long does delivery take?
Orders are dispatched from our UK warehouse within one working day, and most arrive within 2–3 working days.
Do I need to wear SPF with it?
Yes, in the morning. The renewing acids that smooth your skin’s surface also make it a little more sensitive to sun while you use them. A daily SPF protects the results you are building — most women simply use a moisturiser or foundation with SPF on top.
Vital Glow Serum bottle

One-time purchase · No subscription · 366-day guarantee

  • 5 stars: 40 (98%)
  • 4 stars: 1 (2%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
Karen
Actually see the difference in photos

Took progress pics because I'm skeptical. The before and after is genuinely shocking. My skin tone is more even, the grey cast is gone, and I look awake and healthy. The hyaluronic and vitamin C combo works. My face has this healthy radiance I thought was gone forever. Makeup sits beautifully, texture is smoother, and I actually like how I look in candid photos now. That alone is worth everything.

O
Oluwakemi
My makeup artist noticed before I said anything

Foundation glides on now instead of clinging to texture. My skin looks plump and fresh underneath - she said "your skin is glowing, what changed?" I'd accepted dull skin. Not anymore. This delivers visible brightness and smoothness. The transformation is real.

S
Sandra
The glow is real not imagined at 46

Week one my skin felt nicer. Week two I could SEE the difference - brighter, more even tone, less tired-looking. Week three my husband noticed without me saying anything. That's when I knew this was working. On my second bottle and the results keep getting better.

M
Mariam
From skincare confusion to confident glowing skin

Was so overwhelmed with advice - layer this, wait for that, use three different serums. This simplified everything. One bottle with everything I need. My skin looks incredible now. People at work thought I'd been on holiday. I smile at my reflection instead of cringing. On my fourth bottle and never going back to complicated routines. This changed how I feel about my skin completely. Sometimes the simplest solution really is the best one.

E
Emma
Researched everything - this is the winner at 48

Read every ingredient list, every review, watched all the comparisons. The vitamin C and hyaluronic combo convinced me. Tried it and my skin actually transformed - brighter, plumper, healthier. I'm done searching. This is it. Already ordered two backups because I panic at the thought of running out. The formula is intelligent, results are visible within weeks, and my morning routine is finally simple. Best skincare decision I've made in years.

J
Justine
Luxury ingredients without luxury price

Used to buy expensive serums with the same actives - vitamins A, C, E and HA. This costs way less and works just as well. My skin at 52 is brighter and makeup goes on like silk. Really smart buy.

J
Jane
My rosacea skin is glowing not flaring

Most things trigger redness. This soothes with vitamin E and improves my tone. Two months in and completely committed. If you're sensitive and want real results, this is it. Can't recommend enough.

M
Michelle
The brightness is real at 47

Week one was decent. Week three my skin looked AMAZING. The vitamin C clearly works and now it's just automatic repurchase. My forever serum.

H
Hannah
From 6 steps to 1 and better results

Was doing a whole complicated routine and my skin looked meh. Switched to just this and got visible improvement. I'm 50 and genuinely annoyed I was overcomplicating for so long. Brighter, smoother, easier. This is the one for me.

A
Anjali
My colleague asked what I'd changed

Within two weeks people noticed. My face looks fresher and brighter. This actually works. Really happy I found it.

J
Janet
From grey and textured to bright and smooth

My skin was so dull and uneven. Within three weeks the texture improved noticeably - smoother, less rough patches. By week five the brightness was undeniable. My skin looks healthy and radiant instead of tired and grey. People comment that I look well-rested. The vitamins and fruit acids are clearly working. This isn't subtle - it's visible real improvement that makes me feel confident again. Already on my third bottle.

L
Lorna
Results in 10 days - actually visible

My skin looks brighter and smoother. The dullness is gone. Foundation doesn't settle into lines anymore. I'm 50 and people keep asking if I've done something. Just this serum twice daily. Really impressive.

A
Alison G.
Peri-menopause dryness sorted without the tacky feel

Peri-menopause hit my skin hard: tight after cleansing, makeup catching around the mouth, and random redness. I’m careful with ‘brightening’ products because many tingle. Vital Glow felt soothing from day one — no sting, just a silky slip that disappears quickly. I do two small pumps over damp skin, then SPF. Foundation actually glides now and looks smoother; even my cream blush blends better instead of dragging. The surprise was durability: I can teach a full morning at school, do playground duty in wind, and still feel softly hydrated by afternoon. After two weeks my skin tone looks more even and the dull, grey cast has lifted. I’ve had a couple of ‘your skin looks lovely’ comments which is all I need! I use the Glow Oil at night as a seal-in step, but if I had to pick one daytime product, this would be it. No sticky film, no rolling — just comfortable, bright skin.

L
Linda S.
Finally - gentle AND effective

I'm 50 and peri-menopause made my skin impossible. The fruit acids work without irritation. Skin calmed down and looks brighter within weeks. No stinging, just visible results. Such a relief.

M
Margaret
One bottle does everything I need at 54

Never had a routine before. GP said try better skincare during menopause. This hydrates, brightens, smooths. My skin feels comfortable and looks less grey. Friend keeps asking what I'm doing. On my third bottle now. It just works really well and I love how simple it is. Not fancy or complicated - just genuinely effective.

M
Marium
My Zoom face doesn't depress me anymore

Had so many serums I'd rotate through. Tried this and stopped using everything else. The hyaluronic keeps me plump all day and I look alive on camera at 49. Why was I making it complicated? This just works.

E
Emma
Smart formula that delivers

Hyaluronic acid, vitamins A, C, E, fruit acids - proper actives. My skin at 44 is glowing and my daughter keeps stealing it. We're both hooked. This is really well made.

C
Caroline
Ditched my 3-serum routine for this

Used to layer vitamin C, HA, and retinol separately. This has it all. My skin looks better AND my routine is 5 minutes shorter. Not going back.

G
Grace

it absorbs quickly, so I can apply my makeup right after. This serum is definitely a keeper!

L
Liz

I was skeptical about trying yet another face serum, but Vital Glow has exceeded my expectations.

The formula is packed with essential vitamins that my mature skin needs and I can truly see the results. After incorporating it into my daily skincare routine, my skin feels deeply nourished and revitalized. It has a healthy glow that was missing before

L
Lisa

I have tried numerous serums in the past, but Vital Glow Face Serum stands out from the rest.

The formulation is fantastic, as it is specifically designed for mature skin. It delivers a burst of hydration that lasts throughout the day, making my skin feel plump and revitalized.

V
Vicky

My skin tends to get dehydrated and dull, especially as I age, but this serum has been a game-changer. The lightweight texture makes it easy to apply and absorbs quickly into my skin, leaving it feeling instantly refreshed and hydrated. My skin looks more radiant and feels smoother than ever before.

S
Sam

This serum is like a multivitamin boost for my skin. The formula is perfect for daytime use, as it's not heavy or greasy.

L
Lily

I have finally found my holy grail daytime serum in the Glow Face Serum. This product has transformed my dull and dehydrated skin into a radiant and glowing complexion. The serum has a light texture that melts into the skin effortlessly, and it doesn't leave any residue or stickiness behind. I love how it instantly rehydrates my skin, making it feel plump and supple.

I highly recommend this serum to anyone in need of a pick-me-up for their skin.

E
Emma

I love how this serum sinks into my skin without any residue, allowing me to apply makeup seamlessly afterward.

I have been using it for more than 3 weeks now and have noticed a significant improvement in the overall appearance and texture of my skin. It looks healthier, plumper, and more youthful. I can't recommend this serum enough for anyone looking to revitalize their skin.

K
Kat

I was skeptical about trying yet another face serum, but the Vital Glow Face Serum exceeded all my expectations.

From the moment I started using it, I could feel a noticeable difference in my skin.

The serum is incredibly hydrating and gives my complexion an instant boost of radiance.

J
Jessica

I’ve always been into natural skincare and I’ve struggled to find the perfect serum that gives my skin what it needs. I’m so glad I tried the Glow Replenish Serum after my cousin recommended this brand. Finally, a serum that actually works.

K
Kay

WOW. This is my favourite Feel Fabulous product. You can really see a difference in the glow and health of your skin. My skin has never felt so happy!